“I first started following the jeweller Emma Mitchell, (aka silverpebble2) because I was drawn to the beautiful images she posts. There is a lightness of touch and attention to detail in her approach that is very calming” says designer and author Sarah Hazell. You can learn what makes Emma’s Instagram account so followable (she has over 45,000 followers!) with Emma herself here on July 23rd, then apply it to your own webshops, blogs and media feeds. Book online here.